Over the years of reviewing and selecting retail locations, it has became obvious that the industry needed a set of guidelines regarding location selection. Formulated over the last 25 years, these guidelines are intended to assist specialty type retailers to prepare, evaluate and select locations To select good locations, one needs to be aware of the following:

KNOW YOUR CUSTOMER 

Who is your customer?  Do you know?  Most retailers think that they do, but often they are wrong.  It is extremely important to understand, not only who is the customer, but more importantly, who is the most frequent customer? Knowing who that frequent customer is will help to identify other areas that my have demographics with similar characteristics.

DETERMINE A TRADING AREA